My husband has learned through the years that if I come home from Target with a new notebook in my bag that there is a new idea brewing in my brain. He has learned to embrace that about me and even encourage me. His support is what has made all the difference in the world.
I’ve had many failed big ideas throughout the years. Never too drastic of a failure, but big enough failures to know that it was time to move on to the next big idea. That’s the thing about big ideas, you don’t know if they are good or not until you give them a go. The key is to know when a big idea is a bad idea and abort mission before it’s too late!
My latest big idea struck me on a summer night in 2013. We had just gotten home from a shopping trip to my favorite big box store. We went to pick up some summer play clothes for our girls. We returned empty handed. Not even ONE t-shirt in the entire store did I deem appropriate for my girls to wear. They were all crude, rude and ugly! That’s when I had my lightbulb moment.
T-shirts. Postive T-shirts. I just so happen to be married to a graphic designer, so my big idea fell into place rather quickly. My husband designed up our first tee after extracting it from my brain. Poor guy. I think it took us at least 2 hours to agree on a simple design. But it ROCKED. The tee was a play on the word “beautiful” and it simply said “beYOUtiful”. I knew this big idea was THE big idea. I just had a feeling.
I had a relationship with a daily deal site from previous big ideas (which weren’t necessarily failure big ideas…they just weren’t THE big idea), and I emailed them promptly to try to set up a feature. I was certain they would email back immediately singing my praises and begging me to run a sale with them ASAP. Well, I heard back from them within the allotted 48 hours that they give as an estimate in returning emails. The email basically said “thanks, but no thanks” and I was basically heartbroken.
Well, within 24 hours of my rejection email, I received another email from the manager of the person who sent the “thanks, but no thanks” email. She thought it was a great idea and wanted to run the sale ASAP. I was thrilled! And so the craziness began…
Our very first tee sold 1250 in 36 hours! The second time we ran it, it sold just under 1500. That was in August 2013 and sales have been snowballing since! We were soon discovered by a buyer on one of my favorite sites, Zulily. We now run several events on Zulily a month.
So, there’s my story of our first tee. The tee that was initially rejected, but ended up thrusting us into a fun, exciting new adventure!